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MARKET ANALYSIS OF SERVICE AND RENEWAL OF HOOKLIFTS AND SKIP LOADERS
Presentation of selected fragments of the market analysis for the service and renewal of hooklifts and skip loaders devices (hooklifts and skip loaders) on the Polish market, worked out in November and December 2021.
The analysis covered the following topics:
⦁ Sales of hooklifts and skip loaders in Poland in 2015 – 2021
⦁ Customers using these devices – segmentation
⦁ Analysis of the opinions of potential customers regarding modernization and service
⦁ Initial recognition of the competition
Vehicles equipped with hooklifts and skip loaders devices are used in many industries, although the main sector of their use is municipal transport. The remaining categories are the transport of scrap, loose, liquid and hazardous materials. There is a wide range of swap bodies on the market, from the smallest (1 ton) to the largest, exceeding 30 tons.
Vehicle market size of hooklifts and skip loaders devices
That does not mean that the vehicle base only expanded with new devices. Used devices account for approx. X% of the number of vehicles in the last 7 years. The average age of the vehicles imported in 2021 is nearly Y years. This alone offers some potential for the modernization and service market.
Later in the report, the issues of the category of the size of loads, the seasonality of sales as well as the registration of such vehicles in various regions of Poland were discussed.
Customers that use vehicles with hooklifts and skip loaders
Customers that use those vehicles we can divide in three main categories (segments):
⦁ Municipal companies
⦁ Construction companies
⦁ Transport companies
It is possible to estimate the size of individual market segments and the size of the equipment base at their disposal. There are considerable differences in the amount of equipment used by individual companies and the age of the devices.
Analysis of the opinions of potential customers (survey results)
Initial recognition of the competition
The last element of this report was the presentation of the nearest but also further competition in the field of servicing and modernization of hooklifts and skip loaders. The limiting factors, the range of services offered, the pricing policy applied and the features distinguishing the offer of individual companies were analysed.