STRATEGIE B2B

 WHY STRATEGY?

An effective strategy is the basis for the company’s success on the B2B market (where the seller and buyer of a product / service is a business or other organized entity). Each company has its own operation strategy, better or worse, updated or resulting from a business idea from many years ago, original or copied, which is known and implemented throughout the company or which is only in the mind of the manager or owner.

Often the manager / owner, especially in small and medium-sized enterprises, is involved in the company’s day-to-day work, problem solving, operational and tactical activities, which leaves him little room for strategic activities that are so crucial for the company’s future.

That is why it is worth developing your own action strategy for the coming years and we help you in this. We do not develop our strategy for your company, but we prepare your company’s strategy together with you. We collect the necessary information (internal – business analysis as well as external market and customer analysis) and present it in a structured, comprehensive and unbiased form (external view) so that you can identify the key success factors of your company in the coming years. Your concept is then written in the form of a set of goals, decisions and actions necessary to achieve a strategic position in a given area of ​​activity using the most optimal resources.

If you are not indifferent to the answers to the following questions, contact us:

MARKET STRATEGIES

  • Are you gaining or losing market share?
  • What is the size of the market?
  • What are the customer expectations?
  • Does your sales organization know its customers?
  • How to best adapt your product and solutions to suit the needs and expectations of the client?
  • How to reach a given market segment with your product / service?
  • Do you know your customers? Their purchasing potential, motives for purchasing decisions?
  • Do you know which customer segment is the most loyal and profitable?
  • Which clients have the greatest growth potential and which are stagnant?

DEVELOPMENT STRATEGIES

  • What product (s) is your foundation for growth?
  • How to develop an offer to increase income?
  • Which market segment will bring your company the greatest return on investment?
  • What are your competitive advantages that will drive growth?
  • Is your company’s structure geared towards meeting customer needs? How to change it?
  • Where are your customers and where will they be in the future?
  • How will the market you operate in change in the near future?

INNOVATION STRATEGIES

  • What product (s) is your foundation for growth?
  • How to develop an offer to increase income?
  • Which market segment will bring your company the greatest return on investment?
  • What are your competitive advantages that will drive growth?
  • Is your company’s structure geared towards meeting customer needs? How to change it?
  • Where are your customers and where will they be in the future?
  • How will the market you operate in change in the near future?

OPERATING STRATEGIES

  • Do you use the most effective methods of reaching your customers at every stage of the sales process?
  • What are the economic conditions of the different distribution methods?
  • Are you allocating resources to reach the customer in a rational manner?
  • Do your employees have objective goals and are held accountable for them?
  • Does your organization provide you with the information you need to make decisions, assess risk and predict threats?
  • Is the organizational structure of your company adjusted to the market requirements, development strategy and customer expectations?

Assessment of customer needs and expectations, internal company analysis carried out by Analizy Rynku B2B leads to the development of a vision for the development and improvement of various areas of activity:

  • product and service innovations are not only about more and more advanced technology, but also conceptual and modular changes allowing for even better / faster / more economical satisfaction of your customers’ needs
  • an innovative approach to customer service and after-sales service can bring your company completely new methods of meeting customer needs and will be the basis for increasing your income
  • management systems are a field for introducing innovative solutions that bring real benefits for the company
  • innovative employee motivation systems will build a team that will be mobilized to achieve the best results in the face of changing market conditions
  • Summary of your customers’ important characteristics according to the LM B2B 4s® method (size, organizational structure, situation, segment) will enable the development of innovative distribution channels and reaching the customer methods
  • an innovative approach to building the image of your company on the market can significantly improve your income
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